"Following the 2018 Farm Bill which legalized hemp, on January 29, 2019, the company announced that it was beginning to explore the potential for CBD coffee in the near future," Andrew Gordon, CEO of Coffee Holding, said in the press release.
The company's flagship dark roast Latin espresso brand, Café Caribe, as well as its gourmet coffee brand, Harmony Bay, will be the first two Coffee Holding Co., Inc. brands to offer CBD-infused line extensions, which will be made available to consumers as soon as possible online in single-serve cups and more.
The company expects the regulatory landscape for CBD to evolve and expand its CBD infused coffee offerings and other CBD-related products through the multiple selling channels currently available to Coffee Holding and The Jordre Well.
According to a Cowen industry report, the U.S. CBD market could represent a $16 billion market opportunity by 2025, with the CBD beverage market comprising $2.4 billion. Furthermore, data released by the National Coffee Association suggests that coffee consumption has reached new highs and remains America's favorite drink.